Psychology driven design is a concept that relies on findings in cognitive, behavioral and social psychology to understand how visitors…
visual

Application of Gestalt Psychology in Photography
In photography, the explicit use of gestalt psychology has not been prevalent, even though this field constitutes one of the…

Gestalt Principles of Design
Gestalt psychology formulates twelve principles of perceptual organization that can help designers better understand how viewers of their works interpret…

Gestalt Concepts of Perceptual Organization
The pattern matching mechanism inherent in the brain enables us to detect structure, form, and organization in our surroundings so…

An Introduction to Gestalt Psychology for Designers
Gestalt psychology constitutes one of the oldest theories about how we perceive the world around us. Its central idea is…